Ecommerce platforms’ battle. Part 2: Magento vs WooCommerce

07 July 2016

Woocommerce-Vs-Magento-Which-is-better-Ecommerce-Platform-721x406 копия

Second article in Ecommerce platform battles’ series is finally ready. In today’s edition you will find out the key features of one more popular platform compared to Magento – our leader for now. No doubts there are WordPress supporters who will definitely choose WooCommerce when it comes to a web store, however, Magento is considered to be a world acknowledged platform for ecommerce which has already justified its leading position.

Anyway let’s start the battle.

What’s in common?

First of all, both platforms are free of charge. You have free access to the code which you can implement into your web store. Once the website is built you can modify it or do whatever you want.

Secondly, neither of the platforms requires hidden costs or subscription fees. This seems to be a huge plus since you can focus on development and in such a way reduce the cost of your project. However, you may wonder how Magento and WooCommerce make money? In fact you will need to pay in case you want to add any extras to your store as your business grows. So keep that in mind and plan your future needs.

Thirdly, almost half all web stores are powered with Magento and WooCommerce. It means that there is a range of features that influence people’s choice when choosing ecommerce platform. These are outstanding security, reliable support and powerful features for web stores.

Fourthly, Magento and WooCommerce are self-hosted, fully customizable and effectively manageable. Moreover, inbuilt SEO features enable adding a blog to your web store.

What’s different?

 Setting up

If you do not consider yourself a confident developer and it is your first ecommerce project then you definitely should choose WooCommerce. WooCommerce is an extension of WordPress which is easy to use. Additionally, WooCommerce provides video tutorials that will help you.

Magento is very honored among professional developers since it provides a big range of powerful functionalities. Nevertheless, if you decide to add any additional extensions to your web store you will come up that Magento is not for newcomers. After hours of trying to cope with it yourself you will prefer to apply for a Magento-specialist developer.


You probably know that any online store needs a good shopping cart, good category structure and the ability to upload numerous products.  These features are provided by WooCommerce as well as Magento. But what about cuatomization?

As you may know WooCommerce is just an extention of WordPress. You have a limited number of  features that you can implement to the store: On Sale items, Rate Items and best sold items on your store.

Meanwhile Magento offers you a wide range of features that will definitely increase your sales. For instance, you are able to cross-sell or up-sale products, compare products, add discount codes and additional filters, multiple channels to your store.

Themes and functionalities

There are many themes that you can just download and implement into your web store. Most of them are compatible with any ecommerce platform. Magento and WooCommerce allow to choose any ecommerce theme you like and import to your site.


Due to the complexity of Magento and its powerful functionality it requires much disk space and is heavy on server load while WooCommerce is very light. So it is up to you what to choose – limited functionality or sacrifice disk space.


Magento is much heavier and, therefore, it requires a bit more time to load pages. So at this point WooCommerce beats its opponent. Still Magento is considered to be one of the most search engine friendly eCommerce platforms straight out of the box.


To sum up, now you can weigh in all pros and cons of each platform and make your choice. Just make sure that you have a clear vision of your e-business and can predict what perspective you have and whether there won’t be the need to migrate from one platform to another as the features that were enough two years ago limit your business opportunities now.


Alina Kulpinska

Alina Kulpinska

Marketing manager and content writer of eLogic. In constant search of creative and innovative ideas for company's development.