The work of every other online store is enabled by a certain ecommerce platform – a framework or software builder that allows creating, setting up, and managing an e-store.
With the estimated 2.41 billion global digital buyers coming to fill up the ecommerce market in 2021, along with the shifting pandemic conditions, businesses of all sorts are focusing even harder on the digital commerce opportunities. And everybody – both established and up-and-coming market players – have their favorite platforms. Magento, for instance, is reported to be used by over 250,000 online merchants all over the world.
But let’s take a look through some particular cases, shall we? Let’s find out which ecommerce platforms are preferred by some of the most relevant websites on the web right now.
This popular website builder is distinguished by its aesthetics. The pages created in it look good. You can choose from over 100 templates, with tons of authentic designs. Squarespace is also widely preferred for its accessibility and user-friendliness. An interesting feature when it comes to product management is the ability to sell directly from the blog. Squarespace is also a good option if you want to integrate your social media store.
As for the eсommerce platform lying at its core, Squarespace runs on its custom engine called Squarespace Commerce. Originally a SaaS solution, Squarespace was powered up by the authentic platform to sufficiently cover profitable horizons of eсommerce. And the great thing is that you are using all the powers of the core system to create your website, which allows for great flexibility, integration with all major payment systems, tracking and monitoring, etc.
The decision to use a custom-made platform certainly adds up to the exclusivity of Squarespace products. Thus, the provider demonstrates its independence from popular solutions and the ability to provide flexible opportunities they came up with for all users.
Wix is currently among the most popular website builders out there. Creating websites with it is simple and intuitive. The advantage of Wix is the availability of over 500 website templates, some of which are patterns created especially for online stores.
Wix offers most of the basic features you would expect from an eсommerce-powered builder. Store management should not cause many problems. The user has the option of collecting orders, managing their implementation and payments.
Like Squarespace, Wix runs on its system, the capabilities of which make a decent competition to top eсommerce platforms. Some even deem it “the best website builder on the market”. Wix provides some of the most visually impressive templates and all the eсommerce opportunities one could wish for (including dynamic content and even AI-powered features).
A branded online store is a brand window. Often, the Internet sales site becomes the main point of contact of the audience with the products. It doesn’t just tell stories – the consumer sees the benefits in an aesthetically pleasing environment. Thus, the image of the brand and product lines is controlled.
In terms of this site, BigCommerce was used for a redesign in 2015. With a 67% increase in traffic, a 15% drop in conversions was expected. Until now, we observed a +41% increase in orders and a +8% average check of income from each visitor. The redesign accelerated page loading by 19%.
For an established jewelry company with a history like Boodles, keeping up with modern trends and the latest technology is a must. Their former platform hampered progress and did not support omnichannel solutions. The new website was designed to combine the ability to view specific products online and the option to book a visit to the store.
Therefore, the update to the Magento 2 platform was of key importance. It would allow the store to be adapted to mobile devices while increasing the speed of the website and allowing Boodles to expand into new global markets.
The store built on Magento 2 helps customers smoothly transition from browsing valuable gems online to arranging a store visit. Since the implementation of Magento 2, Boodles’ total sales revenue has increased by 175 percent!
Big Bus Tours provides tour services on four continents. The Magento-powered website, which was launched at the end of 2016, provides users with convenient operation and simple navigation that makes it easier to discover different products and services.
A travel company needs support for 18 global websites with a mobile-friendly, content-rich platform that could handle B2C and B2B sales transactions internationally. The Magento 2 window works great here. After the season of the new version, the company recorded the best period of the Easter season. Confirmation of conversions increased by 50% while mobile profits increased by 70%.
UK footwear retailer Kurt Geiger decided to implement the dedicated website based on the Magento 2 platform because of its performance and scalability. What was needed was a highly personalized site that could be scalable to support the provider’s development goals while offering a unique user experience. The implementation of Magento Commerce 2 allowed Kurt Geiger to use the new billing process to increase the shopping experience.
The team created “guest billing” as the default customer preference to remove the existing barrier to conversion.
Nowadays, Amazon is the essence of success in eсommerce and a huge brand with a very wide range of activities. A widely popular marketplace is, basically, an online store that was established in 1994 – at a time when online shopping was completely new and probably hardly anyone thought that it would become a standard so quickly.
But you are probably well-aware of how big it is and how much fame and profits Mr. Bezos reaps from it. As for Amazon’s basic platform, the whole system runs right in the cloud, on Amazon Web Services (AWS). AWS accumulates the resources of the huge Amazon infrastructure and lets you use them on demand. Cloud opportunities also allow for the extensive scalability of applications and awesome out-of-the-box performance.
The British ASOS, launched in 2010, is another extremely popular marketplace. The site started its career with just 20 sellers. Today, it is one of the largest marketplaces, cooperating with over 800 online boutiques from around the world. ASOS offers a wide range of products, clothes, shoes, and accessories.
For smooth operation, ASOS uses a custom eсommerce platform built with Microsoft Azure microservices. The cloud-based microservices architecture allows the ultimate agility of running internal applications, concise coding requirements, fault isolation for preventing lags and expensive downtime, and scalability that can only be reached in the cloud.
The eBay platform is a huge and international Marketplace that offers the largest range of products for sale. It is known in almost every country around the world. eBay is the perfect opportunity to go abroad with your product and increase sales. The eBay platform has over 182 million active users who generate over $95 billion in revenue annually for their partners in over 190 countries.
Being a big and complex solution it is, eBay is also based on the microservices architecture for the ultimate scalability and internal software segmentation for the ultimate performance. Over 1,000 services power up the whole system, with new services, created every time there is a need to mend a flaw or add capacity. This is a great approach when it comes to similar complex projects that many can draw inspiration from.
In a market as specific as Africa, it is very important to know the characteristics of customers in specific countries. Given the growth of the e-commerce market there, as well as the progressive urbanization, this may prove to be a great opportunity for e-entrepreneurs who want to sell. An example of how important online commerce is gaining in Africa is the Nigerian e-commerce company Jumia – the first African company the value exceeded a billion dollars.
Jumia runs on WordPress – an accessible, open-source eсommerce website creation framework that offers great out-of-the-box capabilities. In particular, putting WP in its core, Jumia automatically becomes very SEO-friendly, can be managed flexibly, and customized to your heart’s content. And while there are discussions online concerning WordPress gradually going out of fashion, the framework does fine work for Jumia.
Walmart is a huge marketplace just like Amazon and offers its users a great shopping experience. Customers can easily filter and search the products and also access the local inventory. The mobile application includes scanning QR codes, a voice search function to add products to shopping lists, real-time price calculations, a simple checkout process, and much more.
In 2020, Walmart announced new partnerships with one of the largest eсommerce opportunities providers – Shopify. The main goal of this decision is to expand the custom capabilities of the Walmart Marketplace platform and integrate tools and applications preferred widely by tons of product providers out there. There is already a Walmart Marketplace app posted on Shopify’s App Store.
Nike is an international brand for shoes, clothing, equipment, accessories, and services. It delivers innovative products, experiences, and services to its valuable customers. The mobile application was a customer-centric strategy as a digital transformation was being made of the connection of physical and digital environments, resulting in massive sales of their products.
Nike runs on Magento. And the world-renowned brand’s trust toward the platform says a lot about its extensive opportunities and reliability. With simple third-party integrations, advanced SEO optimization, customizable security measures, and mobile-friendly opportunities, Magento just might as well be among the major reasons for Nike holding up so well in the freedom-restricting pandemic conditions.
AutoZone is one of the main US automobile traders. It is a leading distributor of car parts and accessories. The platform enables the delivery of solutions to simplify and conduct business and eсommerce in the automotive product field. Thanks to its capabilities, it allows you to expand orders in any store of the company.
Most operations of the AutoZone website are powered by Solaris, with certain modules implemented via OpenWebs – an AfterSoft’s eсommerce platform. While Solaris allows for the ultimate portability (it is very simple to move the powered store across different vendor platforms) and scalability (scaling is accessible and structured) of the website, OpenWebs powers up advanced ordering modules with intuitive search, detailed pricing, customer management opportunities, product details, etc.
The fast-growing online retailer of household goods, furniture, and textiles realized that they needed to upgrade their current Magento 1 platform to accelerate their progress. To improve the online store, Cox & Cox needed a flexible, efficient, and multifunctional platform. The brand decided to upgrade to Magento Commerce 2 in August 2016.
During the update, Cox & Cox was able to use the new website design at the same time. The online store with visual, structured navigation and simple operation is now easier to use and navigate while showing beautiful product photos. As a result, the new site saw an increase in average session duration and a 36.5% increase in the number of pages visited per session.
Zappos.com is an American store that sells shoes, clothes, haberdashery, watches, accessories, etc. It is a company that, from near-zero turnover in 1999, reached nearly $1 billion in revenue ten years later and was eventually acquired by Amazon.
Being Amazon’s proud offspring, Zappos uses its parent platform’s extensive resources to run smoothly. Apart from the powerful technological input, this gives Zappos great promotional powers. Amazon users, for one thing, don’t have to go far to start using Zappos, as they can use their main Amazon account.
Casper Sleep Inc. is a new but already well-known eсommerce company that sells mattresses, sheets, and pillows in its online store. Casper was founded in April 2014 with a simple mission: make the best mattresses at an affordable price, sell one model, and ship quickly with a 100-day trial period and free shipping.
The Casper website was built with Ruby on Rails. Thus, for ecommerce capabilities, the Solidus platform and the Spree framework are employed. Solidus is known for its flexibility, scalability, and reliability which are exactly what ecommerce businesses look for in their platform.
Flipkart is among the largest marketplace, where more than 10 million customers buy from 100 thousand products. Flipkart’s logistics network helps merchants deliver their goods faster. It also provides financing for sellers.
It is an authentic platform built in PHP that proves the ultimate efficiency of this programming language when it comes to building eсommerce solutions. PHP is the core of the whole system, which enables a contented purchasing experience, helping to immerse buyers and create the air of a real physical store. Internal software functions run on Linux while MySQL is used for reliable data storage.
The company was established in 1989 when one of the owners came up with a home innovation that separated endangered fish from the commercial catch. Subsequently, this situation led to a revolution in the reef net industry.
Barlean manufactures high-quality foods and nutritional supplements in the Pacific Northwest. Their family business has grown significantly in more than 25 years, but they continue to do business in their way.
As you can see, there is no clear answer to the question of which online store to choose. It all depends on your budget, preferences, and requirements for your store. Statistically, people who start selling on the Internet most often choose platforms that they can resign from at any time, without bearing high risk, i.e. subscription stores.
Store owners who already have some experience in eсommerce and want to develop e-business are eager to choose a system that they can develop themselves, i.e. an open-source system such as WooCommerce. Larger companies with enough budget and extensive requirements will choose Magento or a dedicated tailor-made store.
Open-source eсommerce platforms can prove to be a great solution for creating your first online store. They offer all the necessary features and additional functionalities that will help you succeed.
Unlike paid solutions, free systems do not require you to pay a monthly subscription or share a few percent of the profit on sales. However, you have to remember about the one-time cost at the very beginning.
There are at least several dozen different platforms that you can use. We tested many of them and selected the 5 best ones: Magento, WooCommerce, OpenCart, Joomla VirtueMart, and osCommerce. Each of them is distinguished by something different and each is adapted to different business models. So we leave the final choice to you!