Glossary Archive

A

A/B Testing

A/B testing is a comparison between two versions of a webpage.

Abandonment

Abandonment is when customers don't finish the order process and leave without buying anything.

Affiliate Marketing

Affiliate marketing is when you receive monetary rewards for promoting someone's products.

Assisted Conversions

Assisted conversions are actions made prior to the conversion.

Average Order Value

Average order value is a sum shoppers normally spend on the website

Average Time On Site

Average time on site is the time users spend on your site

B

B2B

B2B is an exchange of resources between two different businesses.

B2C

B2C is when businesses sell their products or services only to consumers.

Billing Address

Billing address is the address attached to the bank card in order to verify the payment

Bottom-of-the-Funnel

Bottom-of-the-funnel is content intended for clients at the bottom stage of the sales funnel.

Bounce Rate

Bounce rate is the percentage of visitors that left a landing page within 15 seconds.

Brick and Mortar

Brick and mortar refers to businesses with physical stores

Brick-and-Click Store

Brick-and-click is when a business has both physical and online shops.

Bundling

Bundling is when goods, which are connected to each other, are sold at a lower price than if you buy them separately.

Buyer Persona

Buyer persona is a semi-fictional character that represents a company's ideal customer.

C

Call-To-Action

Call-to-action refers to actions required from customers to make.

Chargeback

Chargeback is a refund for the disputed transaction.

Churn Rate

Churn rate is the percentage of customers that stopped using a service during a given time period.

Click-Through Rate

Click-through rate, or CTR, is the ratio between interactions with an ad link to the total number of people that saw it.

Closed-Loop Marketing

Closed-loop marketing is the collection of data from multiple channels to create relevant content for customers.

Competitive Analysis

Competitive analysis is an assessment of strong and weak sides that current and potential competitors have.

CMS – Content Management System

CMS, or Content management system, is a software to create, edit, and publish content for your website.

Conversion

Conversion is the number of required actions divided by the total number of visitors.

Conversion Rate Optimization (CRO)

Conversion rate optimization refers to actions taken on the website to increase the conversion rate

Cookies

Cookies are small text files with data on previous activities on the website.

Cross-Selling

Cross-selling is an additional purchase, which is offered at the checkout.

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the cost of sales and marketing for business to acquire a new client.

Customer Lifetime Value (CLV)

Customer lifetime value, or CLV, is how much money an ordinary customer will spend on your products during a lifetime.

Cyber Monday

Cyber Monday is the first Monday after Thanksgiving when you can buy electronics at a reduced price.

D

Discount Code

A discount code is a unique discount on a certain item.

Domain Name

Domain name is a part of network address that identifies a website.

Dropshipping

Dropshipping is a delivery of goods from a supplier to the buyer without storing them before in the warehouse.

E

Ecommerce

Ecommerce is the process of buying or selling products online.

Ecommerce Platform

Ecommerce platform is a software for business owners to manage their online sales operations.

Email Marketing

Email marketing is a promotion of company's products or services using email.

Engagement Rate

Engagement rate is the metric that shows the level of involvement in the company's content.

Event-triggered Email

Event-triggered email is a scheduled email dedicated to a certain event.

Evergreen Content

Evergreen content is the type of content that will always remain relevant despite the change of trends.

G

Google Analytics

Google Analytics is a service to analyze the traffic of a website.

Google Keywords

Google keywords are words and phrases typed into Google search engine's bar.

Gross Profit

Gross Profit is a metric that measures a company's financial health.

Growth Hacking

Growth hacking is when you gain a lot of customers and don't invest a lot of resources into it.

H

Hashtag

Hashtag is a hash that comes before keywords on social media.

I

Inbound Marketing

Inbound marketing is a methodology to attract customers using content and SEO

Infographics

Infographics are presentations of information in a graphic format for better understanding.

Intelligent product recommendation systems are tools that suggest products for customers to buy.

Inventory

Inventory is finished goods available for the purchase.

K

Keyword Stuffing

Keyword stuffing is when pages are filled with unnecessary keywords in order to appear in different search results.

KPI (Key Performance Indicator)

KPI is a way to measure the performance of an organization or department.

L

Landing page

Landing page is a web page that contains a special offer.

Lead

Lead is a person or business that may eventually become a client.

Lead Nurturing

Lead Nurturing is the process of turning potential clients into customers.

Lifecycle Stages

Lifecycle stages are steps users need to take to become the company's client.

Listing Fee

Listing fee is fee charged for placing your products on other platforms

Logistics

Logistics is the process of planning and transportation of goods.

M

Margin

Margin is a company’s profit divided by its revenue.

Marketing Automation

Marketing automation is the usage of software to automate marketing activities

Marketplace

Marketplace is an area, where people can trade things.

Merchant Account

Merchant account is an account for business purposes.

Middle-of-the-funnel

Middle-of-the-funnel is content for clients at the middle stage of the sales funnel.

Mobile Commerce (mCommerce)

Mobile commerce is when you buy or sell goods using your smartphone or tablet.

Monthly Recurring Revenue (MRR)

Monthly recurring revenue, a.k.a MRR, is a revenue business expects to get each month.

N

Native Advertising

Native advertising is a paid ad that is presented in a form of the publisher's typical content.

Net Promoter Score (NPS)

Net promoter score, or NPS, is the level of customer loyalty to the company.

O

Off-Page Optimization

Off-page optimization is a website optimization to obtain a higher position in search results.

Omnichannel Management

Omnichannel management is the management of multiple sales channels at the same time.

On-Page Optimization

On-page optimization refers to actions taken within a website to get higher positions in search results.

Open Rate

Open rate is the percentage of users that opened an email out of the total number.

Order Fulfillment

Fulfillment is the whole process of goods delivery.

Organic Traffic

Organic traffic refers to visitors, who entered your website by clicking on search results.

Outsource

Outsource is when companies hire employees from a third party on an hourly basis.

P

Pay-Per-Click (PPC) Marketing

Pay-per-click (PPC) marketing is when advertisers pay publishers and platform holders for each user, who clicked on their paid links.

Payment Card Industry (PCI) Compliance

Payment Card Industry (PCI) compliance refers to requirements to improve the security for payment cards data.

Payment Gateway

Payment gateway is a service that authorizes credit card or direct payments.

Point-Of-Sale (POS) System

Point-of-sale (POS) system is an area where customers can pay for goods or services.

PPC

PPC is a model of advertising when you pay each time users click your ad link.

R

Recurring Payment

Recurring payment is a scheduled form of payment.

Responsive Design

Responsive design is when web pages adapt to the user’s behavior and environment such as screen size, platform, and type of the device.

Return on Investment (ROI)

ROI (Return on Investment) is the rate of return to the company's investments.

3

301 Redirect

301 Redirect is a notification that the webpage has been moved to a new address.

S

SEO

SEO is the process of optimizing a website for search engines.

SERP – Search Engine Results Page

Search engine results page, or SERP, is a search engine's response to the user's query

Service Level Agreement (SLA)

Service Level Agreement, or SLA, is a document of commitment between a service provider and a client.

Shipping

Shipping is the process of transporting goods.

Smarketing

Smarketing is an alignment between sales and marketing teams to achieve better performance.

Social Media

Social media are websites that allow people to communicate and share pieces of content.

Social proof

Social proof is an idea that consumers will adapt their behavior according to actions of other people.

Stock Keeping Unit (SKU)

Stock keeping unit (also known as SKU) is a unique code that retailers provide for each item in their stores.

T

Top-of-the-Funnel

Top-of-the-funnel relates to content for clients at the top stage of the sales funnel.

Transaction

Transaction is an exchange of goods or services for payment.

U

Upselling

Upselling is when you're offered an improved version of a product or service.

User Experience (UX)

User Experience refers to impressions users get from your website.

User Interface (UI)

User interface, or UI, is a part of application users interact with.

V

Viral Сontent

Viral content is content that people tend to share rapidly through social media.

W

Web Analytics

Web analytics is the number of page views and site visitors.

Website Builder

Website Builder is a set of tools provided by certain companies to create websites based on their platforms.

Wholesale

Wholesale is when you buy goods in large quantities and resell them partially to different stores

Ecommerce encyclopedia