Disney: Improving Storefront Performance on Salesforce Commerce Cloud

Controller Refactoring

Large portions of backend controller logic were reorganized into middleware chains, allowing requests to move through smaller, more specialized processing layers.

This reduced unnecessary computation during page loads and created a more modular backend structure – making individual components easier to test, modify, and extend independently.

Middleware-based request handling reduced backend processing overhead and gave Disney’s development team a cleaner architecture for future campaign and feature work – directly reducing the cost of change on a continuously evolving platform.

Content Slot Rendering Optimization

Working alongside Disney’s engineers, Elogic redesigned the rendering pipeline for content slots across the storefront.

The updated pipeline eliminated redundant processing steps and delivered dynamic promotional content more efficiently during page loads – producing a measured 40% improvement in Time-to-Action (TTA), the metric reflecting how quickly users can begin interacting with a page after it loads.

The 40% TTA improvement was a direct result of eliminating redundant processing steps in the SFCC content slot rendering pipeline – a targeted architectural change specific to how Disney’s storefront handled dynamic content, not a general infrastructure upgrade.

Development Efficiency

The refactoring work simplified the codebase and clarified architectural patterns across the platform. New engineers joining the project could understand the structure and begin contributing more quickly – helping Disney maintain delivery velocity across a platform that runs campaigns continuously across multiple IP franchises, seasonal events, and global markets.