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Disney: Improving Storefront Performance on Salesforce Commerce Cloud

How Elogic helped Disney improve storefront responsiveness and accelerate development on Salesforce Commerce Cloud

Industry

Entertainment & Media

Platform

Salesforce Commerce Cloud (SFCC)

Scope

Backend and frontend performance optimization

Engagement model

Engineering team extension

Timeline

2024–2025

Disney: Improving Storefront Performance on Salesforce Commerce Cloud

Overview

Disney operates global ecommerce platforms built on Salesforce Commerce Cloud, serving millions of customers and handling millions of storefront visits each month.

As storefront complexity increased with more dynamic content, promotional campaigns, and product experiences, the company launched a performance initiative focused on improving responsiveness and maintaining efficient development workflows.

To support this effort, Disney partnered with Elogic Commerce as a Certified Salesforce Commerce Cloud partner. Our Certified engineers joined Disney’s internal development team to help refine request processing, optimize content rendering, and improve overall storefront performance while maintaining continuous feature delivery.

Results achieved:

These improvements allowed Disney to maintain a fast storefront experience while continuing to release new campaigns and features globally.

01

40% improvement in Time-to-Action (TTA) after redesigning the content slot rendering process

02

Faster rendering of dynamic storefront content

03

Reduced backend processing overhead through controller refactoring

04

Improved code maintainability using middleware-based request handling

05

Faster onboarding for new engineers due to clearer architecture

The Challenge

Disney’s storefront architecture relies heavily on dynamic content slots, promotional components, and campaign-driven experiences.

Over time, several technical patterns began affecting responsiveness and maintainability:

Content slots required multiple processing steps before appearing on the storefront
Backend controllers accumulated complex logic over time
Tightly coupled code made it harder for new engineers to quickly understand the project structure

At the same time, the development team needed to maintain continuous releases and support high traffic during marketing campaigns.

Disney needed improvements that would increase storefront speed without disrupting ongoing development.

Our Solution

Working alongside Disney’s internal engineers, Elogic focused on targeted improvements to request handling and content delivery.

Controller Refactoring

Large portions of controller logic were reorganized into middleware chains, allowing requests to move through smaller and more specialized processing layers.

This reduced unnecessary computation during page loads and created a more modular backend structure.

Content Rendering Optimization

Together with Disney’s engineers, we implemented a new approach for rendering content slots across the storefront.

The updated rendering pipeline reduced redundant processing steps and delivered dynamic content more efficiently during page loads.

As a result, the storefront achieved a 40% improvement in Time-to-Action (TTA) – a key metric that reflects how quickly users can begin interacting with a page.

Supporting Development Efficiency

In addition to improving storefront responsiveness, our team helped simplify the codebase and clarify architectural patterns.

This made it easier for new engineers to understand the project structure and contribute more quickly, helping the team maintain delivery speed as the platform evolved.

Business impact

Through targeted architectural improvements, Disney’s ecommerce platform became more responsive and easier to maintain.

The storefront now renders dynamic content more efficiently, while the development team benefits from a clearer and more modular architecture that supports ongoing innovation.

By working as an extension of Disney’s engineering team, we helped strengthen the platform while maintaining continuous delivery across global ecommerce operations.