Rexel is a global leader in the distribution of electrical products, industrial automation components, and energy solutions, serving contractors, industrial enterprises, infrastructure projects, and utility customers across multiple international markets. The company operates a complex multi-country B2B distribution model spanning large enterprise procurement organizations, contract-based pricing agreements, multi-region operational structures with localized assortments, and extensive SKU complexity across electrical and industrial supply chains.
Before the engagement, Rexel’s digital commerce ecosystem was supported by SAP S/4HANA as the core ERP system handling pricing, inventory, contract management, and order fulfillment, while Salesforce served as the CRM system managing account relationships and sales operations. Product data was fragmented across multiple internal and supplier systems, creating inconsistencies in catalog management and limiting the scalability of digital procurement experiences. Leadership prioritized a unified enterprise commerce architecture connecting CRM intelligence, ERP execution, and product data governance into a single scalable B2B commerce platform aligned with multi-country contract customer modernization and digital procurement expansion priorities.
