Ecommerce discovery and planning should end with an executable blueprint, not loose recommendations. Buyers who need a strategy-to-delivery bridge should also review our solution architecture, ecommerce consulting services, and replatforming service.
Plan nowEcommerce discovery and
planning services we offer
Discover your product’s main idea, specifications, purpose, and target audience. Learn the steps for building a commercially successful website and how long it will take to hit the market.
Basic analysis
Our knowledgeable team will conduct a basic audit of your business needs, functional requirements, and potential solutions, with alternatives depending on your business circumstances.
Complete discovery
and planning
You will receive a work breakdown structure, scope of work, user journey map, project timeline, staff planning, and other technical documents.
Full package with
supervision
We will prepare a full documentation pack and supervise the development company to ensure everything is delivered well and on time for you and your project.
Our Process
- Analysis of your business
- Unique sales proposition
- Define buyer personas
- Existing status
- Deep competitor analysis
- Tech solutions
- Customer journey map
- Scope of work
- Roadmap and project plan
- Testing strategy
- Risk management plan
- Budgeting and partition
Our Process
Analysis of your business
We discover your problems, solutions, and customer segments to gain a comprehensive understanding of your business’s challenges, potential solutions, and the most valuable customer segments for optimizing growth and revenue.
Unique sales proposition
Knowing your unique sales proposition helps you differentiate your product or service in the market and effectively communicate the distinct value it offers to potential customers.
Define buyer personas
Learn your target audience’s characteristics, preferences, and behavior, enabling you to tailor your marketing strategies and product offerings to better meet their needs and drive business growth.
Existing status
We will identify existing strengths and opportunities for you to capitalize on and weaknesses to shore up.
Deep competitor analysis
Know what your competitors are up to, thanks to our analytics team. Identify their strengths and weaknesses and formulate informed campaigns to dominate the market.
Tech solutions
Elogic will suggest suitable technological solutions and ecommerce platforms considering your business’s circumstances, including your tech stack, requirements, budget, deadlines, etc.
Customer journey map
A good customer journey map will help you visualize and analyze the entire customer experience, from initial awareness to post-purchase interactions, to identify pain points and opportunities for redesign.
Scope of work
Shaping a detailed functional scope of work, complete with architecture diagrams and process flows, to provide a clear and comprehensive blueprint for your project’s efficient planning, execution, and stakeholder communication.
Roadmap and project plan
Formulating a strategic roadmap and project plan that outlines every step in the process to provide a structured and organized framework for achieving long-term goals and helping teams stay on track.
Testing strategy
No product is perfect, but it doesn’t mean you don’t have to strive for perfection. A testing strategy exists to systematically plan and execute tests of your project’s quality, functionality, and performance.
Risk management plan
It’s better to be safe than sorry. A risk management plan will help you proactively identify, assess, and mitigate potential risks and uncertainties. It will help you minimize the impact of adverse events and maximize the chances of success by implementing effective risk mitigation strategies and contingency plans.
Budgeting and partition
Elogic follows the MVP approach, meaning we will budget and divide your project into manageable Aphases to roll out the product as soon as possible and continue building it from that point.
ISO 9001 and 27001-aligned processes for quality and security management.
Why businesses choose us
Built for High-Stakes Commerce: Trusted for enterprise replatforming, complex B2B pricing structures, performance optimization initiatives, and recovery of stalled or failed implementations.
Mid-Market to Enterprise Commerce Specialists:
We design, build, and scale complex B2B and D2C commerce ecosystems for growing mid-market companies and enterprise organizations operating across multiple regions, brands, and business models.
Platform-Certified Across All Core Ecosystems We Support:
Adobe Commerce Silver Solution Partner, Shopify Plus Partner, and Hyvä Bronze Partner — with certified engineers across every platform we implement, ensuring validated expertise rather than generalist development.
Strategic Discovery & Commerce Consultancy:
Structured discovery engagements including stakeholder workshops, technical audits, architecture assessments, total cost of ownership modeling, roadmap definition, and implementation risk analysis before development begins.
PMI-Aligned Project Governance:
Delivery aligned with PMI standards and led by PMP-certified project managers, incorporating sprint governance, risk registers, milestone tracking, and transparent executive reporting.
ISO-Aligned Quality & Secure SDLC:
Delivery processes aligned with ISO quality management principles, secure SDLC practices, formal QA frameworks, code review protocols, and controlled release management.
Certified QA & Engineering Excellence:
ISTQB-certified QA engineers executing structured test strategies, regression control, performance validation, and enterprise-grade release confidence.
Enterprise Integration Depth:
Proven ERP integrations including SAP, Microsoft Dynamics, NetSuite, Infor, Epicor, and Odoo, alongside CRM, PIM (e.g., Akeneo, Pimcore), OMS, WMS, and payment ecosystems.
Advanced B2B & Procurement Capabilities:
Implementation of cXML punchout catalogs, procurement integrations (e.g., Ariba), vendor portal development, contract pricing logic, approval workflows, account hierarchies, and complex B2B commerce environments.
Data Platforms & Governance Architecture:
Secure API orchestration, BI/data platform integration, real-time synchronization, role-based access control, auditability, and compliance-aware data flows across ERP, CRM, and PIM systems.
Structured CX & Creative Frameworks:
Customer journey mapping, persona-driven UX design, CRO experimentation models, and performance-first storefront architecture including Hyvä and headless builds.
Independently Rated 5.0 on Clutch:
Clients consistently cite on-time delivery, proactive communication, and strong technical leadership across complex enterprise engagements.
500+ Commerce Projects Delivered:
17+ years of experience with 200+ in-house ecommerce specialists executing multi-store, multi-region, B2B, D2C, and composable commerce architectures.
Ecommerce discovery and planning agency portfolio
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Why choose Elogic for ecommerce discovery services?
500+
marketplaces
Elogic has launched many successful marketplaces and tried all kinds of strategies. We know exactly what goes into developing a successful online store.
2009
On the market since
Our collective experience can be counted, but it would take a long time, and we’d much rather spend it and our creative energy to develop recommendations for your business.
200+
global ecommerce experts
We offer you the expertise of our developers and marketing experts, who mastered all ecommerce platforms and can advise you on any aspect of online commerce.
Industries we build for
Let’s talk
Whatever concept you have in mind, we have an idea or two on how to implement it within the existing budget and timframe as efficiently as possible. Consider us your one-stop, platform-agnostic software partner.
Ready to chat?
Reach out to receive a free consultation and entrust your IT initiative to a company that will help you manifest your vision and business approach into an evergrowing and adaptable business.
Ecommerce Discovery and Planning Near Your Market
Work with Elogic Commerce across key locations in Europe, the UK, and the US. Explore our regional ecommerce development expertise for Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, B2B ecommerce, migrations, integrations, and ongoing support.
Frequently asked questions
If you have other questions which are not included in this list, please contact us. We’ll provide you with
all the necessary information within one work day.
Where useful, this page should also direct visitors to the Christy and manufacturing discovery case studies so the deliverables are not only described, but evidenced.
Discovery typically runs two to six weeks depending on integration complexity, data readiness, and stakeholder availability, but speed comes from structured workshops plus asynchronous validation rather than more meetings. Your side should plan for a business owner (P&L or ecommerce lead), operations/customer service representation, finance (especially for B2B terms), and an IT owner for ERP/integration decisions; without those voices, teams often “finish” discovery and then reopen decisions during build.
Platform selection must be criteria-driven and documented, not preference-driven. The credible output is a decision matrix that ties requirements to platform capabilities and operating cost, identifies non-negotiables and acceptable constraints, and states why alternatives were rejected. To make this procurement-friendly, you should also document licensing and vendor dependencies at a high level, plus the delivery implications (time-to-market, skills, governance) of the chosen option.
Integration risk is reduced by declaring a system of record per domain object (product, price, inventory, customer, order) and documenting contract behavior for each flow, including how failures are detected and resolved. Discovery should explicitly cover error handling expectations, reconciliation needs, monitoring/alerting requirements, and ownership during incidents so operations is not surprised after go-live.
Yes, B2B discovery should be treated as a first-class track, because “B2B features” only work when they reflect how sales ops, finance, and fulfillment actually run. The output should describe account hierarchies, roles and permissions, approvals, contract pricing, payment terms, and any procurement mechanics such as PunchOut or EDI, as well as how customer service and sales-assisted ordering will operate.
Discovery should include an early risk assessment that flags security, access control, audit logging, compliance expectations, and sensitive-data handling at the architecture level, because these issues cause the most expensive late-stage rework. It should also be explicit about what is not included unless you commission it, such as full penetration testing, full legal compliance reviews, or vendor contract negotiations; enterprise teams tend to assume these are included unless you state boundaries.
Discovery stays bounded when deliverables, decision points, and acceptance criteria are defined at the start, and when the engagement is structured around closing decisions rather than producing more documents. A strong pattern is to time-box discovery, maintain a decision log, and end with a signed-off scope baseline plus an explicit list of open risks and “future phase” items.
Paid discovery is often unnecessary when the scope is truly small and low-risk, with no migration and minimal integrations, and when stakeholders already agree on requirements and platform direction. In those cases, a short scoping sprint can produce a lean plan and confirm feasibility; the key is that you explicitly recommend the lightest viable approach rather than defaulting to a full package.
Yes. Elogic Commerce maintains cyber liability and professional liability (Tech E&O) insurance. Certificates of Insurance (COI) are available on request.
Discovery proof
Relevant proof includes the Christy UX discovery and CRO strategy phase and the manufacturing digital transformation discovery program.
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