What is Company Account?
2 MIN READ
Last updated:
Term
A company account is a B2B customer record representing an organization rather than a single individual buyer. It can contain multiple users, locations, roles, catalogs, pricing rules, payment terms, credit limits, and approval workflows.
The company record sits above individual users. It can represent the legal customer or buying organization and contain multiple contacts, locations, departments, roles, addresses, price assignments, payment terms, and approval relationships. This structure is what allows one business customer to operate as an organization rather than as a collection of unrelated consumer logins.
A B2B company account commonly stores or links:
• Company identity, billing details, tax information, and ERP customer number.
• Multiple buyers and administrators with role-based permissions.
• Locations, ship-to addresses, departments, or subsidiary structures.
• Catalog, pricing, credit, payment, approval, and sales-rep relationships.
Company-account design is foundational for B2B ecommerce because nearly every personalized rule depends on it. If the hierarchy is too simple, complex customers cannot represent how they actually buy; if it is over-engineered, administration becomes difficult. The model should reflect the real customer structure and align with CRM and ERP identifiers so online activity maps cleanly to back-office records.
Example: One enterprise customer can have a headquarters account, several ship-to locations, dozens of buyers, and separate approval roles while all activity rolls up to the same company relationship.
Got a project in mind?