What is Shared Catalog?

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A shared catalog is a B2B commerce feature that assigns a defined product assortment and price set to one or more customer companies or groups. It allows sellers to control catalog visibility and pricing without maintaining separate storefronts for every account.

The concept is commonly used in B2B platforms to assign a controlled assortment and price set to one or more company accounts. Rather than create a unique product catalog from scratch for every buyer, the merchant can maintain reusable catalog configurations and attach them to customers that share the same commercial rules.

A shared catalog can control:

• Which products and categories participating companies can access.

• Which custom or negotiated prices apply to those products.

• Changes that should propagate to every account using the same catalog.

• Exceptions where one company needs a different assortment or price than the shared baseline.

Shared catalogs reduce administrative overhead for merchants with many B2B customers, but governance matters. If catalog and pricing assignments are maintained manually without a clear owner, buyers can receive the wrong assortment or price. Integration with ERP pricing, PIM product data, and account management should define which system owns each part of the catalog relationship.

Example: A merchant can assign one catalog and price list to 200 franchise locations, then update the shared assortment once instead of editing every company account separately.